The Growing Demand for Eco-Friendly Packaging In recent years, sustainable packaging has shifted from a niche trend to a global necessity. According to McKinsey & Company (2023), more than 60% of consumers worldwide say they are willing to pay more for products with sustainable packaging. Meanwhile, the Ellen MacArthur Foundation reports that over 300 million…
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Europe is entering a decisive decade for packaging. Driven by the European Green Deal and a surge of environmental regulations, the shift from plastic to sustainable alternatives is no longer optional — it is an economic and strategic necessity. Businesses that continue relying on conventional plastics face rising taxes, volatile raw material costs, and eroding…
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